PERL Mortgage
Services
Print Advertising
Video Production
Social Media Management
Event Curation
Gifting Program
Marketing & Educational Collateral
Monthly Email Campaigns
Original Illustrations
PERL Mortgage was a leading national independent correspondent lender headquartered in Chicago, with over 400 employeescompany-wide and licensed in 33 states. (Acquired by Cross Country Mortgage in 2019)
​
For 7 years I was responsible for one of PERL’s leading sales teams, based in the West Loop. We broke the mold and set a new precedent for Home Lenders and their marketing.
​
With a heavy concentration of first-time home buyers falling into the category of Millennials, it was time to address a stale industry. With a team of brilliant and progressive creatives we injected it with a personality a consumer could relate to.
We made it human, had fun and kept it smart.
'Bold and sassy. Our roster of women are not the traditional coy robot. In dismantling corporate America as we know it, we need women who are bold, outspoken, think outside of the box, untraditional and in ways rebellious against the system. Olivia Pope & Rihanna. While still feeling safe and comfortable.'
Gwenn McGuire
Founder, CEO
"Brooke's genius is genius. Her ability to create something from nothing and it be everything you didn't know you needed or wanted is beyond extraordinary. She just gets it. We were able to confidently launch HBGM&Co., and take up space in our industry with a brand packaged with empowerment and recognition. When we rolled out the site, my mom called me in real tears. Her words: “The site is stunning. Its such an accurate representation of who you all are as Founders as well as the company. I dont know who designed this site but I have never seen anything like it.” She has been one of the best hires we have made and we promise you won't regret bringing her onboard. Work with Brooke once, you will work with her for a lifetime."
Gwenn McGuire
Founder, CEO
